A singer, an actress, a beauty queen, a fashion designer, … that’s still not enough for Beyonce Knowles. According to the recent reports, the star and her mom Tina Knowles are adding a jewelry line to their already-successful brand House of Dereon.
Dereon has reportedly partnered with Carolee Jewelry to create a fashion jewelry collection. Carolee also produces jewelry for Lauren by Ralph Lauren, ABS by Allen Schwartz and Brooks Brothers.
The mother-daughter design team will create a complete collection of jewels consisting of necklaces, bracelets, earrings and rings. All jewelry pieces will incorporate various metals, man-made pearls, crystals and more.
I am so passionate about jewelry. As both a designer and a stylist, I know the important role jewelry plays in completing your total look,” Tina Knowles said in the statement.
I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do,” said Tina Knowles, creative director. “For the first collection, I wanted to do a lot of things taken from the street. One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra – catwalk meets sidewalk. I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”
She (Beyonce) was a dressmaker and she loved jewelry,” Tina Knowles said. “I have some of her brooches from the Forties, during her time of fashion. She was an accessories person as well and it’s great to carry that on.”
The collection is said to be affordable with prices ranging from $16- $68. The new Knowles jewelry line is said to hit stores in spring 2009.
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