Gisele Bundchen for Loewe ad campaign Fall 2009

Gisele Bündchen for Loewe F/W 2009-2010 by Inez van Lamsweerde & Vinoodh Matadin.

I like Gisele Bundchen and do think she is fabulous but this ad campaign for Spanish Loewe doesn’t show her in her best. 

At the photos she is sitting in awkward positions and looks older than she is.

The handbags being advertised are not perfect and look much like many others we already have at the market.

Probably I’m too strict to the company but this what comes to my mind when I see the bags. Even so beautiful model cannot make them look better.

The pictures feature Loewe’s Fall 2009 handbag collection.

Creative director Stuart Vevers tells Vogue.com:

An intimate connection between the viewer and Gisele was important, with strong eye contact.

We wanted it to really feel like the bags belonged to Gisele, so we kept silhouettes and poses natural, focusing on our most iconic shapes and expressing the softness, ease and high quality of the leather goods.

We wanted Gisele to look beautiful and mysterious, and for the viewer to wonder what is happening in this opulent, sparse Spanish apartment! Shot from unexpected angles with a twisted perspective, she is sometimes bold, sometimes provocative, with a taste for luxury but also for the unexpected, as carefully measured amounts of flesh peep out from a signature leather trench or huge cashmere scarf. Bold hand gestures and flourishes of the arms lend a strong twist, recalling authentic, sensual Spanish dance.

Gisele represents perfectly the Loewe woman, modern, strong, cool and sexy – balancing polish with ease. For this campaign we wanted to focus on the soul and heritage of the house, presented in a rich and modern way.”

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