For nearly 70 years aviator sunglasses have been the most popular with fashionistas. And the company Ray-Ban that invented the shape has become one of the leading producers of glasses.
Aviator sunglasses were invented for the military. The design was elaborated by Bausch & Lomb company for American pilots in 1929-1930.
The firm signed a contract with USAF and took their time to develop the right shape and find the most appropriate and durable material for the frame. Besides, special technologies were used to make the sunglasses almost versatile: they could protect eyes from the sun and at the same time cleared the view.
Douglas MacArthur – an American commander – made the aviators top fashionable. Aviator sunglasses were the integral part of his image as well as a pipe.
Charismatic man was the first to represent a newly-founded brand.
Soon stars and city fashionistas started wearing aviators. In 1937 the sunglasses went on mass production and could be bought all over the United States.
Right at that time Ray-Ban trade mark was registered and aviators as well as other styles of sunglasses were produced with the company new logo.
The second wave of popularity came in disco era. Despite the military origin of the aviator sunglasses they were highly appraised by the generation of the 70-80s.
Due to the versatility of the shape the aviator sunglasses look great on any face, and suit nearly any face shape.
Nowadays aviators are still very popular and almost every designer or a label makes sunglasses of this style.
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