Kate Moss the new face of Fred

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Fred Jewelry brand wants Kate Moss to appear in its next campaign. They replaced current face French actress-turned-model Audrey Marnay.

We needed a more international icon that would resonate across all our markets, in particular Asia,” said a brand spokeswoman

Photoshot is made by Patrick Demarchelier in November at his Paris studio, each appears in detached shots simulation the brand’s best selling ‘Force 10′ line, informs WWD.

The house’s fine jewelry line will appear in the adverts for a first time.

New ad campaign will break in April in Fred’s markets, namely Europe, Asia and the Mideast, in a line of glossies and possibly on French billboards.

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December 25th, 2008Category: Accessories
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