Laetitia Casta looks super chic as she fronts Chanel Eyewear Spring 2013 campaign lensed by Karl Lagerfeld. Photographed in black and white the, as usual, the campaign looks refined as the eyewear itself. Classic shapes and simple designs make for elegant eyeglasses and shades to pair with classic pencil skirts and pearls.
The image created for the campaign echoes brand’s past ads – sleeked side-parted hair, subtle makeup and fabric flower accessories. Though other accessories add more interest to these photos, we must admit. In one of the pictures Casta wears leather straps on her neck and head decorated with small Chanel logos while in another two clear hats embroidered with a flower.
Replacing Linda Evangelista as the face of Chanel eyewear Laetitia Casta adds another campaign to her impressive model CV. Late last year French actress fronted H&M lingerie campaign and has scored Reed Krakoff Spring 2013 ad campaign as well as appeared in a number of fashion publications. Besides her modeling career, though she keeps acting with three movies produced this year.
Chanel, in turn, or rather Karl Lagerfeld keeps with various interesting projects. One of those is a short film about Coco Chanel starring Keira Knightley as legendary designer to mark 100th anniversary of the first Chanel boutique.
Surprisingly, the Coco Chanel sunglasses didn’t make it to ads but were featured in brand’s Spring 2013 lookbook starring model Stef van der Laan. Oh well, still those clear wide-brimmed hats do the trick while the sleek and chic sunglasses look absolutely wearable and versatile.
There are as usual frames for ladies who wear eyeglasses. Medium classic frames are given modern makeover with textured designs. Shades feature bolder frames though still looking elegant and versatile.
What do you think about Laetitia Casta as face of Chanel eyewear and the brand’s Spring 2013 campaign?
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