Louis Vuitton Alma Bag Ad Campaign
Louis Vuitton recently shot an ad campaign for its iconic Alma bag featuring models Karlie Kloss, Jac Jagaciak, Iris Strubegger and Daria Strokous. Lensed by Steven Klein the campaign shows ladies holding a luxury item in various colors in different shots. The colors of bags are symbolic to the cities they are shown, yellow ones tribute to New York yellow taxicabs, blue ones to Paris and red for Shanghai.
The ad campaign is accompanied with a slogan “Chic on the bridge” and aptly set on bridges of the three cities mentioned above.
Alma bag was created by Gaston-Louis Vuitton in 1934 and was originally named Squire and later renamed into Champs-Élysées. Alma got its modern name in 1992 but for almost 80 years it has been evolving to become one of the most iconic handbags. The main feature of this versatile bag is that it is spacious and features a zipper fastening that opens it widely almost till the end of both sides.
It is now available in different materials, finishes, colors and sizes. There is a very small Alma BB and a big Alma MM which can hold A4 documents. Alma is made of such materials as checked canvas, Epi leather, Vernis patent leather and more as well as it comes in smooth matte, textured and lacquered finishes.
Alma can often be spotted on the arms of celebrities and fashion bloggers alike. Although priced quite high the bag is considered a chic and stylish accessory to office as well as casual everyday looks.
It is also the first ad campaign made for Alma bag for almost 80 years of its existence. It looks great and shows off the bags against the dark outfits. Alma bags in smooth Epi leather in various colors will definitely add effortless chic to any outfit.
- iconic alma ad campaign