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Loading ...Italian fashion house Gucci and charity foundation UNICEF are partnering again for the fourth year in the row.
Gucci has launched a special white version of Tattoo Hearts Collection of handbags and accessories to help with UNICEF’s motives.
The collection is adorned with a stylish illustrated heart tattoo design decorated with the iconic Gucci symbols - the horsebit and the web.
The tattoo heart line features canvas totes and silk scarves with tattooed hearts, flowers and stars. Handbag styles are presented in a variety of materials.
25% of the collection purcheses will go to the children’s foundation.
I love the idea of a heart being tattooed onto the handbags,” says Gucci’s creative director Frida Giannini, who has designed the unique annual cline in support of the charity’s lifesaving initiatives in sub-Saharan Africa since 2005, “It’s a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off programme, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It’s really our chance to give back.”
As we wrote in “Hot Rihanna and Gucci team up for UNICEF” singer Rihanna is a face of the new ad campaign for Tattoo Heart.
Supporting the children organization in style doesn’t come cheap though. The Gucci python messenger bag, for example, is priced at £1480.
Gucci stores are located in over 20 countries. According to Vogue UK, the collection will be unveiled by November 19, 2008.
Know more about this ad campaign >>
November 5th, 2008 at 12:32 pm
i’d buy such bag!
nice!
Ri exposes her talants!
November 6th, 2008 at 5:56 pm
very expensive bags!