Natalia Vodianova collaborated with the Russian retailer Centro to design a shoe collection to help raise money for charity, the Naked Heart Foundation that builds playgrounds for children in Russia, founded by the model in 2004. The collection is a follow-up to the Fall 2012 shoe range, from which the collaboration between Vodianova and Centro started. The new collection will retail at £60 per pair available at Net-A-Porter. The proceeds from the collection sales will go on to help construct a hundredth playground. The model said:
I am really happy that Centro and Net-A-Porter have joined forces to make this wonderful project possible. Dear ladies, please support our initiative and may this fairy tale have the happiest of endings.
Natalia Vodianova Designed Shoe Collection With Centro
Since the first collection Natalia wanted the shoes to make consumers feel like princesses. The collection consists of court shoes with the trendy metallic stilettos in three colors, beige, pink and black. The heel is also decorated with rhinestones in matching colors.
Vodianova isn’t the only model to partner with the shoe label though. Anja Rubik teamed up with the shoe designer Giuseppe Zanotti to design a capsule collection of footwear and accessories called ‘Giuseppe for Anja Rubik’ which launches in early March. The collaboration happened ‘naturally’ according to designer who had the model in his atelier ‘exchanging ideas and skills’.
Rubik has also been the brand’s face for several consecutive seasons fronting every campaign. This collection will consist of five shoe styles, one of which will be a flat sandal, and a bag available from Zanotti’s official website and Colette web store. The statement shoes feature interesting shapes and designs, gold metal details and elements like lacings. The collection will be priced as regular Zanotti designs, at around $1,200.
Rubik has fronted the ad campaign for the collection herself posing alongside Zanotti, photographed by Paola Kudacki. The stylish campaign shots come in black and white which accentuates the dark shoe designs.