When I think about creating a collection around a bandage dress I have very few ideas. So I feel great respect to Max and Lubov Azria who can re-invent their signature design for Herve Leger again and again and do it so successfully that each time we find their ranges fresh and interesting. For Fall/ Winter 2012/ 2013 fashion season the creative duo took equestrienne motifs as inspiration and made the collection quite different from what they usually do.
There were new shapes – fuller skirts, new prints – fish-bone, chain-links, and new details – leather harnesses fastened around shoulders and waists, fringe and fur.
Herve Leger by Max Azria Fall/ Winter 2012/ 2013 collection looked very different from their usual ranges. It wasn’t as feminine and sexy but there was something that attracted a lot. And that was great. By the way, by using such bolder designs Max and Lubov Azria significantly expanded their target audience by adding younger ladies to it.
Herve Leger by Max Azria Fall/ Winter 2012/ 2013 range:
- herve leger target market
- herve leger dress black 2013 fall
- herve leger fish tale
- Lamazzone mascherata