Less Celebrity-Oriented Collection from Marchesa (Resort 2012)

Many designers and brands now go for collaborations with high street stores to reach mass market and increase their sales. Even Versace did it. Marchesa didn’t quite follow the trend but made the Resort 2012 collection more ordinary-customer-oriented. You will see fewer red-carpet-ready gowns and more simpler designs for cocktails.

Georgina Chapman’s Marchesa Resort 2012 collection is more ordinary-customer-oriented than celebrity-oriented. Such a new approach is explained by the designer’s decision to occupy a bigger market share.

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Georgina said:

We take a more sales-driven approach to this collection.”

The dresses in Marchesa Resort 2012 collection are very beautiful though. Made of luxurious fabrics pieces in the range come in simpler but still attractive designs. There are fewer floor-length gowns with more dresses created to party by the pool and cocktails.

marchesa-cruise-2012

Marchesa Resort 2012 collection features bright saturated colors. Two purple dresses are the most eye-catching. Golden mini dress looks sumptuous, and those other pieces with golden embroidery are lovely, too.

marchesa-cruise-2012

My best pick in Marchesa Resort 2012 collection is the snowy white sheath dress with sheer organza embellished with rhinestones hanging down all the way at the back and front part of the gown.

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