Iconic shoes and sports wear brand, K-Swiss has teamed up with DCMA Collective to make the first ever K-DCMA footwear collection.
Joel Madden and his brother Benji were the faces of footwear collection for K-DCMA Collective.
The presentation of new line was on Saturday, December 13 at the DCMA Flagship Store.
Joel Madden came with Nicole Richie.
It’s an 11-shoe raw with their trade name brass knuckles, DCMA name and many of skulls.
The K-DCMA Collection consists of two styles in several colors and graphic options for both men and women.
There are seven mens shoes (5 skimmers, 2 zedlers) and four womens (skimmers).
The prices range from $60-$70.
Joel told E!,
We have some of the best graffiti artists in the world. We have all sorts of people who have been involved in helping design for our company. It’s more of a collaborative, collective effort.”
Everything’s at a good price point where everybody can afford it,” Madden proudly adds. “Kids can actually afford the stuff and enjoy it.”
the shoes look good and seem comfortable to wear. even the price is good… Nice. i hope i’ll be able to buy a pair in my town.