Anna Dello Russo has released a promotional video for her H&M collection in which she wears a short tight-fitting PVC dress dancing and teaching fashion lessons to some beat declaring that “You need a fashion shower”. Editor’s fashion lessons teach to use accessories by the rule ‘the more the merrier’ and wear night clothes during the day because it’s ‘unexpected’. Also look fab at any age and be sure you did the right fashion choice if someone wear the same outfit as you.
The video produced by Emiliano Pepe and directed by Alex Turvey showcases the accessories from Anna Dello Russo’s H&M collection which will hit the stores on October 4th, 2012.
I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,
said Anna Dello Russo.
Anna Dello Russo talks about her fascination with fashion and inspiration for creating accessories. See the H&M collection of accessories by Anna Dello Russo.