Elle Is Launching in Australia
Bauer Media Group, Hearst Magazines International and Lagardère Active announced the launch of Elle Magazine in Australia back in 2011 and so it will finally happen this year. While the editor of the edition is yet to be named the launch month has already been announced. The October issue of Elle Australia will launch this September.
Elle Australia is the 44th edition of the glossy fashion magazine, though the previous Australian edition of Elle has closed ten years ago.
Elle Australia provides a unique opportunity to innovate and develop the brand across multiple platforms. Elle will lift the bar and set new standards – challenging every notion of what a magazine can do and be,
said Peter Holder, publisher of the Hearst-Bauer Media Group.
It’s not yet known who will cover the first Australian edition but we are excited to see it.
Meanwhile British Vogue is preparing to launch Miss Vogue for youger audiences. The first edition will be the June issue which is planned to launch on May 6. The magazine will include 124 pages of fashion and beauty coverage including the fashion on a budget.
All of us are really excited at the opportunity to create a slightly different Vogue for this readership. We know how much they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience,
said Vogue editor Alexandra Shulman.
In other fashion magazine-related news, Vanity Fair is to include two members of their audience in the International Best-Dressed List. By posting their pictures at Vanity Fair web page the readers can win the spot on the list as well as a monthly prize from designer brands.
People who come into the list in this way will probably have more interesting looks than those who come the traditional way,
said Vanity Fair ‘s editor, Graydon Carter.