Emma Watson thinks it’s British weather that inspires designers to creating perfect colorful clothing.
The Harry Potter star, who studies in the US at the moment, believes the lack of sunshine motivates British designers to use vibrant colors and innovative designs in their outfits.
She told WWD:
It’s so funny because now that I’m in America, I’m more able to define it. Before I didn’t have an awareness of another style. I think British style has to do with the weather. We have terrible weather. It’s very gray and drizzly so we need things to cheer us up. And I think that leads to a lot of creativity and colour, and I think that’s why our designers are so innovative. We have great vintage and we love to mix and match: high street and high fashion, vintage…and I think that really defines it as well.”
Emma is a fashion girl and she has recently created her own collection for ethical label People Tree. Talking about her inspiration for the range she said it were her summer outfits that helped a lot.
If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot the campaign in an English country garden – it’s all very strawberries and cream and tennis.”
- Fendi Kids campaign