This Prada ad caused controversy from the beginning, from that very moment we learned the 14-year-old actress Hailee Steinfeld was to star in it. And now, after it had been featured in a number of fashion magazines, the ad was banned for being ‘irresponsible’. The problem is that the Advertising Standards Authority (ASA) considers photographing a teenage girl sitting alone and crying on a railway track suggestive of youth suicide.
You might find nothing unsafe for you in this ad but there are people who really believe it is unreasonable to show such images.
Prada defended their ad explaining the images were part of a ‘serious, high-fashion campaign aimed at adult women’. They also mentioned the ad was addressed to adult women who could find it in reputable fashion magazines such as Tatler only.
Besides, the brand said the photoshoot was done on an abandoned rail track and Hailee was neither crying nor upset.
It is not the first and probably not the last ad banned for being too risky in all meanings of this word. The most recent was Marc Jacobs’ perfume ad with Dakota Fanning, who was featured sitting in a short dress with her legs parted and a bottle of fragrance between them.
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