After a few seasons of Scarlet Johansson’s rein at Mango brand’s executives decided they wanted a change in the image and invited… Kate Moss. Yes, you’ve understood it right. Kate Moss is the new face of Mango.
Kate Moss is a ‘bad girl’ who will show Mango in a new way. The image that Moss embodies is associated with chic, comfort and sexuality, while Scarlett promoted youthfulness and femininity.
Kate Moss has already done the photo shoot for Mango Fall/ Winter 2011/ 2012 ad campaign. But the pictures will appear only in autumn. Now we have only photographs from the place where the shoot was being done in Paris.
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