The creative director of Louis Vuitton, Marc Jacobs, reveals the secret of the brand’s success. He says the world’s popularity and recognition comes from the fact the fashion house reinvents itself every season finding new ideas and inspirations to use.
He told vogue.co.uk:
The strength of Louis Vuitton is its almost magical ability to reinvent itself every season.”
For the next season Jacobs is very enthusiastic as it is going to be a “manifesto for beautiful, ladylike clothes”. The designer made these comments as the new Louis Vuitton campaign was shot by photographer Steven Meisel.
Models Christy Turlington, Natalia Vodianova and Karen Elson grace the advert together. The three are featured sitting in a dressing room conjuring up a Hollywood retro-glamour feel.
The ad campaign was praised by Antoine Arnault, Louis Vuitton’s head of communications:
In his fourth campaign for Louis Vuitton, Steven Meisel has produced another richly evocative set of images. What better way to celebrate eternal femininity than with three of the world’s most beautiful women?”
It’s true- nothing is ever the same. They are always adding in something different. The line definitely doesn’t get old!