Marc Jacobs’ perfume campaign has finally been banned. Even at the time it was first released I believed this would happen. The designer’s idea of ‘contemporary Lolita’ was initially doomed to failure. Yes, Dakota Fanning, who at 17 years old looks like she is 15, is probably the perfect Nabokov’s Lolita (Vladimir Nabokov’s 12-year-old character in the controversial novel Lolita) and her role in The Runaways just adds highlight to it but in our society when children are oversexualized this is totally unacceptable.
Commenting on Oh Lola fragrance campaign Marc Jacobs said referring to the film:
Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.”
However, and thanks God, some people didn’t take it and applied to the Advertising Standards Authority (ASA) which banned the campaign featuring Dakota Fanning. They explained the decision:
We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence.”
What do you think about Marc Jacobs’ Oh Lola perfume campaign with Dakota Fanning? Do you agree that it has to be banned?
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