It sounds really surprising but Marc Jacobs once wanted to get rid of the iconic and so-recognizable Louis Vuitton monogram print. It was long ago and since then the designer has realized how important the logo is.
The creative director of the renowned fashion house even accepts the print as the secret of the brand’s success. He now understands that using it is ‘vital in keeping its customers buying the label’s luxury goods’.
When I arrived at Louis Vuitton 12 years ago, and I was figuring out how to create a new tier of Vuitton for a different customer, I thought it would be clever to hide that monogram, which was very stupid of me. That logo is part of what makes the Vuitton so desirable. It allows people to become members of an aspirational club.”
Although there are so many fake things that have LV monogram print Marc believes that real fans of the brand will always go for quality instead of an attractive price.
Jacobs told the Times:
The real Vuitton will always be about a level of quality and attention to detail that makes it aspirational. It’s about display and when that gets out of control it’s a disaster, but in moderation, it’s lovely. You can either be ashamed of having pride in your appearance or you can relish it in an intelligent way.”
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