Nicole Scherzinger More Modern Than Christina Hendricks (Nicole – New London Fog Face)

London Fog has announced its new face and global representative – Nicole Scherzinger. The singer has replaced Mad Men star Christina Hendricks at the position because she was more modern and contemporary.

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Despite the fact Nicole Scherzinger has problems in her private life she is definitely very successful in her career. A former Pussycat Dolls star and an X Factor judge of the moment Nicole has also been introduced to modeling. She is the new London Fog face replacing Mad Men actress Christina Hendricks at the position.

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Nicole Scherzinger has already posed for London Fog Fall/ Winter 2011/ 2012 campaign. On one of the images the singer shows of her endless slender legs wearing a black fur-trimmed trenchcoat and a pair of nude shoes. She carries a luxurious ostrich-leather handbag to finish her look. On other pictures from London Fog Fall Winter 2011/ 2012 campaign Nicole Scherzinger strikes poses in two more coats.

Nicole Scherzinger, who followed in the footsteps of Gisele Bundchen (Read Gisele Bundchen’s bio) and Eva Longoria, said she was very happy to be able to represent the U.S. outwear brand. She also added she was a huge fan of it.

She said:

I love trenchcoats and London Fog coats are timeless.”

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Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog, explained why they decided to replace Christina Hendricks after only one season of collaboration:

Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.”

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