Rosie Huntington-Whiteley isn’t new to baring it all for commercial purposes. So Burberry’s offer to undress to promote their perfume was taken pretty positively by the supermodel. And here Rosie is, nude and with only a trench coat arranged cleverly around her body so that the picture is not very obscene.
Rosie Hintington-Whiteley (Know all about Rosie), who has become the first Burberry Body, has done a campaign for Burberry that doesn’t focus on the product. It just attracts attention reminding the customer about Burberry and the chic it brings into our lives.
Rosie Hurntington-Whiteley, the girl from Transformers-3, said in an interview that she felt very excited and happy about being named the first Burberry body.
She said:
It’s a huge honor to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.”
Burberry bosses seem to be very glad about the fact Rosie joined the team as the Burberry Body.
Christopher Bailey, Chief Creative Officer at Burberry, commented on the issue:
Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.”
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