The new creative director of Yves Saint Laurent, Hedi Slimane, is changing the name of the brand to Saint Laurent Paris as part of his makeover for the label. The new name will become legal in a few months and Slimane’s first collection for the fashion house (spring/summer 2013) will already be released under a new name.
Hedi Smilane – new creative director of Yves Saint Laurent
Hedi Slimane, who took over from Stefano Pilati at the position in March this year, is planning to ‘give the brand a modern revamp, while still capturing the components that inspired its founder’s Saint Laurent Rive Gauche ready-to-wear line in 1994 – youth, freedom and modernity.’
So, new name – new aesthetics? What do you think? Does modern Yves Saint Larent need a revamp?
- saint laurent paris campaign