Stella McCartney – New Collection For Gap Kids

Stella McCartney launched her second collection for kids on Tuesday (March 16) for Gap store. A few kids modelled designer outfits being entertained with balloon animals, jelly and cake and a robot photo shoot booth.

The items of the new range include: stripey knits, denim shirts, flowery jackets and checked jackets.

Describing the collection Stella said:

I think this collection has a mix of the playful and practical. It’s a reflection of my brand, there are pieces that are classic and very sort of timeless and hopefully very chic, and then there are pieces that are the kind you chuck in the washing machine and they get better with time and, you know, they are funny and hopefully a little bit cool.”

Designer claims it was important for her to create pieces that would make every child individual.

She explained:

For this second collection I wanted to design pieces that ensure your child looks like an individual with their own style statement, a mixture of simple minimal styles and more detailed pieces to create a summer wardrobe for all your kids’ needs.”

Marka Hansen, President of Gap brand said:

We’re pleased and encouraged by the response to our first collection working with Stella. The combination of her unique aesthetic and our brand’s experience in childrenswear has resonated with our customers around the world, with certain styles including the Miller jacket being a sellout success. We’re thrilled to be working with Stella on a Spring collection.”

The new collection is set to debut in stores the week of March 22nd.

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