Thursday Links: Real Women Not Good Enough For Versace

Donatella Versace created a collection for H&M that must be intended for mass market. But when she was offered to use real women for modeling clothing from the line she refused. Aren’t we good enough for Versace then?

donatella-versace

It’s horrible to write about this but Donatella Versace doesn’t think real women are good enough for wearing her clothes… This conclusion I’ve made after reading the news that she didn’t approve real women for modeling her designs for H&M.

As you know Donatella Versace has recently launched an affordable collection for a high street store H&M which is a great success with customers. But some displeasing information about the photoshoot has emerged today. It is reported that the Daily News arranged a shoot for real NYC women to model pieces from Versace for H&M line but out of three best photos only one was approved by Donatella. The explanation was simple – the woman didn’t “fit [Versace’s] branding.”

Well, unfortunately or fortunately we are not all waif-models who usually demonstrate Versace clothing but we love the brand and we want to wear it. Why saying things like that? Who is that collection intended for then, if not us?

P.S. H&M deny the rumors they we also behind taht denial. They name all teh situation just a ‘misunderstanding.’ They commented:

We are very surprised by the NY Daily news article and do not understand how they came to this conclusion. We can only explain it as a misunderstanding and a series of miscommunication. H&M is a democratic fashion brand and it is not our policy to decide models for fashion features in media. Both H&M and Versace have, over many years, cast from a wide and diverse pool, not only of models, but of celebrities and personalities reflective of all ethnicities, gender, ages and sizes.

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  • elizabeth

    omg! has Donatella Versace taken a look in the mirror? the woman is frightening!first there is the face omg and then the cankles! how in the hell can she judge anyone? old girl lives in a great big glass house and desperately needs a reality check.