Alexa Chung is not new to fashion industry. She has walked the catwalk for Vivienne Westwood and modelled for DKNY and British chain New Look. And although she now works as the British TV presenter fashion is very interesting for her.
So, it comes as no surprise that she finaly agreed to collaborate with the chain retailers to create her own fashion range.
The 26-year-old said:
I was being offered so many collaborations for a long time, but I held off. I thought it was quite a ‘sellout’ thing to do.”
Alexa isn’t going to be just a spokesperson for the line.
The brand’s chairman Millard Drexler told WWD:
There is no grand scheme to this, and we still don’t want to hire a celebrity spokesperson.It’s just that Alexa is totally cool. It’s not the way she looks or dresses. It’s the way she is.”
The upcoming range is to be inspired by Alexa’s personal style. It will include dungaree dresses, high-waisted skinny jeans, polka dot tea dresses and oversized wool jackets.
Why her wardrobe choices are so important? Because last year Alexa was named the most stylish woman by Vogue!
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