Singer Britney Spears, 27, is named the next Candie’s Only at Kohl’s spokesmodel.
She will be featured in Candie’s upcoming Candie’s Only At Kohl’s ad campaign.
Britney Spears will replace the Heroes starlet Hayden Panettiere. Hayden Panettiere was the face of the shoe and accessories line for two years.
Britney will arise in Candie’s print, TV, in-store and online ads this year.
Due to their collaboration, Candie’s and Kohl’s sponsor Britney’s Circus tour, beginning on March 3.
“Britney’s back and Candie’s has her,” said Dari Marder, the chief marketing officer for Candie’s Iconix Brand Group.
“We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. There is a perfect synergy between our Candie’s girls and Britney’s fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand,” Dari revealed further.
Britney said,
I’m so excited to be the face for Candie’s Only at Kohl’s. Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories.”
