It’s obviously the new stage in development of fashion industry as well as the film one. Burberry Prorsum became the first brend who broadcast their fashion show at London Fashion Week live in 3D. It’s a real breakthrough. People could watch the show simultaneously in five different places: New York, Paris, Dubai, Tokyo and Los Angeles.
But while guests abroad had to put on retro red and green glasses to enjoy a simulation front row experience, the red carpet in London was dotted with stars rocking Burberry creations from previous collections.
Lots of celebrities were willing to attend the presentation but only few really had a chance. Among those were: Kate Hudson in a bottle-green sequin Burberry dress, Twilight star Kirsten Stewart in a richly pleated skirt from the S/S 2010 range, fashionista Mary-Kate Olsen in a gorgeous black coat, Claire Danes and others.
Everyone was excited with anticipation. When the lights went out all the talks stopped. Burberry Cadette Girls show began… Lots of military-inspired garments, famous Burberry coats, pleated dresses and so much popular thigh-high boots captured attention. (Read a detailed review of the show.)
All over the globe Burberry fans attended parties, by invitation only – it was a great honour to have been invited! Others could watch the show on the Internet on the label’s website. But it wasn’t the 3D anyway.
Bailey, the label’s chief creative officer, said:
We are very excited we are hosting the first ever truly global fashion show. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world. 3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.”
Some pieces of outerwear and accessories from the upcoming collection have been put on the company’s website to be available to order immediately after the show took place.
The decision to broadcast the show in 3D format was made after the success of James Cameron’s Avatar. Of course it had cost Burberry lots of finance and efforts but it was worth it. The immediate success!
Pictures were taken from dailymail.co.uk.
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