Roberto Cavalli is creating his own “Cavalli Card” that will provide holders with a number of benefits, such as dedicated VIP services at Cavalli boutiques, access to special sales, events and shows as well as exclusive beauty, hospitality and travel offers.
The card was created in collaboration with Berlin-based Corpcom (a subsidiary of TRIUM Group, which works on new card programs).
Of course, the design of the card is the most luxurious one could imagine, with iridescent coloring mirroring the look of designer’s yacht.
I love to immerse myself in new projects,” Cavalli says. “They stimulate my creativity.”
The card will launch on March 1. The event is planned to coincide with Milan Fashion Week. The “Cavalli card” will be available in Roberto Cavalli boutiques worldwide and via the designer’s website.