Chasing After McQueen’s Creations

It always happens this way. When a person dies we want to keep a piece from him to remind us about the times when he was with us. Michael Jackson’s story is just an example of what I’m talking about.

Alexander McQueen was a notable personality in the fashion world. And now when the news about his tragic death spread all over the world people are chasing after his creations to be able to kep a memory of him and his art.

The most popular item is an iconic skull-print scarf. It has been “flying off the shelves” since the first information about the designer’s suicide broke the day before yesterday (11.02.10). The scarf is a silk piece that costs £200 and has been worn by such stars as Kate Moss, Liv Tyler and Nicole Richie.

Kate Brindley, head of press at the London department store Liberty, said:

The response was immediate. At about 4pm, just after the news broke, all of our Alexander McQueen stock started flying off the shelves. The scarf was such an iconic piece of his design.”

The second item in popularity is the black shoulder-pad T-shirt from the summer collection.

Anne Pitcher, buying and merchandising director at Selfridges, added:

We fully expect customers to want to buy something by him – anything – to keep as a memento, but also as a genuine tribute to his craft and spirit.”

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