Daisy Lowe for DKNY S/S 2009 ads

Daisy Lowe’s star keeps on rising. Having modelling for a few years now, and strutted her stuff at a number of shows at London Fashion Week Show, she’s now turned to advertising.

Last year we saw her sizzling for Agent Provocateur, and now she stars the ad campaign for DKNY.

Daisy poses in the middle of a New York street wearing a mini playsuit in stonewash denim, classic aviator shades and white lace up boots. In the background there are yellow cabs and ‘Don’t Walk’ signs that even make the pic more impressive and at the same time so much casual!

It is no wonder the shoot is so successful: Daisy was snapped by Scott Schuman, who is better known as The Sartorialist.

Shuman has perfectly made plenty of photos depicting everyday life, where he literally snaps passers-by with beautiful results.

Joining Daisy in the campaign is a mix of models, artists and musicians including Chanel Iman, Kelly Osbourne, Sean Lennon and fiancé Luc Worrell.

Patti Cohen, executive vice president of marketing and communications for Donna Karan International, said the campaign reflects everything that Karan thinks about when she thinks of denim.

“Donna always says that jeans are not about a season, but rather part of your skin, something you can’t live without,” Cohen said. “So we wanted to make a personal statement about jeans and fashion and Scott seemed so perfect to shoot this. He brings such a freshness to street style.”

Daisy is obviously on her way to super stardom, this is her third big campaign this Spring following her Pringle and Marc Jacobs shoots. She’s believed to be competing for Agyness Deyn’s title as hottest Brit It-model soon. Good job, girl!

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1. January 29th, 2009 at 3:33 pm
   Cyn Says:

   I love that ad, I think there is something very facinating about Daisy Lowe, love to see her pictures