Luck is important in fashion industry. Erdem Moralioglu knows that very well. The Turkish-British designer worked hard for a long time to attract attention to his creations. And then within one week three celebrities preferred his dresses and made them extremely popular.

Erdem told Britain’s The Times newspaper:
In one week Keira Knightley, Samantha Cameron and Sarah Brown all wore my clothes.”
The fashion designer claims it was much to deal with luck that he became famous in a moment. Others work all their life but never get that. But he also feels sure his dresses are very beautiful.
Luck is a funny thing. I am getting attention now because hopefully people feel beautiful in my dresses. I love the idea that a woman will put on my clothes and feel strong, comfortable and confident.”
Speaking about men creating female clothes Erdem said that men could do that better as they are more detached and see what looks good on ladies. But he can’t say all women-designers fail to be successful in designing.
He explained:
I want to say that men are more detached, so our imaginations can run, but there are so many amazing female designers that it would be an unfair statement.”
- Erdem
- designer Erdem





