The new ad campaign by Givenchy for Spring-Summer 2010 fashion season is a bit severe and masculine.
Graced by Mariacarla Boscono, Natalia Vodianova, Simon Nessman and Emil Dostovic the photos feature fashion that wants no excessive details and vibrant colors.
Black and white, grey and brown hues are preferred instead of summer brightness. Stripes, mixed patterns and unusual forms are what Givenchy promises us for the warm seasons.
Photography: Mert Alas and Marcus Piggott.
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