It’s always difficult to work up a reputation if you’ve come to a company after someone very proffessional. This is the problem Frida Giannini is experiencing now. She does need to do something really important to step out of her predecessor Tom Ford’s shadow.
One of the ventures Frida is planning now is to launch a couture line for those rich and eccentric.
A source said:
If the brand extension does happen, Gucci couture isn’t expected to show on the runway, but instead will be presented on an appointment-only basis.”
Frida, who had initially been employed to design accessories, was chosen as the Creative Director of the women’s ready-to-wear range when Tom Ford left the company.
Frida has always done her best with her work at Gucci. She has opened a pop-up trainer store, designing a limited edition charity T-shirt and also has told about her desire to launch a Gucci cosmetics line.
We hope that she will achieve her goals!
