Jimmy Choo are going to release a scent.
The work is planned to be under the collaboration between the legendary shoe company and Inter Pafrums SA.
The deal has been signed this week for a period of 12 years and will start next January. Jimmy Choo already has fragrance licenses with Burberry, Lanvin and Paul Smith.
Jimmy Choo founder and president Tamara Mellon commented:
It has always been my vision to fully accessorise the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life.”
There is no specific information about the details of the first scent and the date it will be made available.
But what we know is that the French company will create, develop and distribute Jimmy Choo perfumes.
Jimmy Choo have been trying to diversify the range of goods they produce for some time already.
For instance, in June, it was announced that Jimmy Choo were to create a range of footwear and bags for high street chain H+M.
Tamara said at the time:
Jimmy Choo will bring to H+M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”
Great article, thanks.