June 1st, 2009
Posted by Erin Sun

And the next step of business of is launching the scent named Kate.

The soft, daytime , created with Coty, blends lily of the valley, magnolia and roses.

said she wanted the perfume to have “a vintage English feel”, and be a symbol of both her “good” and “bad” parts.

I tried to encompass everything that I feel about being feminine and a bit rock ‘n roll, a bit edgy and a bit light, a bit dark,” she said.

I love anything old… except old men!” Err, thanks for clarifying that for us Kate!

The perfume comes packaged in a vintage-inspired flacon, with the motif being a black rose.

The ad campaign of the new smell was shot by Craig McDean and shows naked Moss playing with a flower in a field, highlighting the idea of both dark and light beauty.

In spite of having just presented her ninth range for , it appears her new seniority for September is a new perfume, inspired by her vintage outfits and accessories.

The supermodel, who has # 3 in top high paid world models, already received the title of Best New Celebrity for her Velvet Hour scent.

Also was speaking to USA Today how she makes her style view:

My looks just happen,” the muse told a US magazine, “I put things together from my wardrobe and see what works and feels right.”

She talks about ’s US launch when she explained her passive style and revealed that she is working on yet another outfit line for the store and a fourth adjunct to her line.

Kate’s fall 2009 line is expected to sell out in days after its launch on September 7th. The previously clothing line by in May generates record sales for owner Sir Philip Green and has reportedly taken ?3.5m in its first week.

OK, and what about writing the book?

There were some rumors that the British model may soon start writing the fictional novel about modeling.

Reportedly, she will be provided with assistance from a writer and friend Louise Wener.

It can be a chronicle and a frank account of a young model’s life, as she goes from an unknown face to an A-list star, which sounds like a bit of a stretch to us.

A source told:

Kate has been considering how she will occupy her time when the modelling work dries up.

Writing a novel is something she has considered before. With the help of a ghost writer like Louise, she is convinced she could come up with a commercially successful product that could be a great money-spinner.

She knows the modelling world inside out and all the scandal behind the scenes.” A warts and all account of the fashion world? We can’t wait!

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