Madonna’s collaboration with Louis Vuitton was successful for both sides. But fashion changes and faces should change too. As we have mentioned before Lara Stone was invited to represent the brand in the new season, Spring-Summer 2010. And these photos are the first results of the work with the model.
Lara Stone embodies youth, sex appeal, chic and sophistication, that’s why Louis Vuitton have chosen her.
After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says Artistic Director Marc Jacobs.
Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty… It had to be Lara Stone.”
The shoot is really sexy and luxurious. Lara is featured on a bed of moss and ferns, surrounded by white doves. The fresh background helps to accentuate the brightness and vividness of Louis Vuitton’s Spring/Summer 2010 collection and beautiful accessories, including ‘metallic Monogram canvas, sun-bleached Monogram denim bags, furry foxtail charms, hardware-inspired jewelry and wooden clogs embellished with rustic tufts of fur’.
It was a wonderful shoot,” continues Marc Jacobs. “Doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious.”
This is a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show,” agrees Antoine Arnault, Head of Communications for Vuitton. “We are delighted to continue our partnership with Steven Meisel, and to welcome Lara Stone as the voluptuous new embodiment of the Louis Vuitton woman.”
The Louis Vuitton Spring/Summer 2010 ad campaign will be published in February 2010 issues of glossies worldwide. Can’t wait to see the full set of pictures!
