We have written that Lindsay Lohan’s involvement into the work of a famous brand Ungaro was critisized a lot by both the team and customers. Even the founder of the house Emanuel Ungaro couldn’t stay aside and expressed his discontent with the choice of a celebrity. And according to rumours the actress was to be asked to leave the label.
However, Ungaro’s CEO Mounir Moufarriage slammed rumours Lindsay is to be axed by the French fashion house. He insists she is still very much involved into the creative process.
He commented:
As we speak, she is in New York in shoots with Ungaro. The decision to appoint her was controversial, but then fashion is controversial anyway, and you need some novelties and you need to test some new ideas.”
He also told the press Lindsay’s association with the label has increased sales even though the Spring-Summer 2010 collection is not yet available in stores.
He told WWD:
There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity. We’ve got a celebrity and it’s a new concept, which we’re going ahead with. Ungaro, let’s recognise it, was a dormant brand, and now everybody’s talking about it today, so the level of awareness has improved greatly.”
Well, bad PR is good too, at least it ‘improves the level of awareness’. I’m glad Lindsay is no more under fire.
