Lulu Guinness inspired by driving

Lulu Guinness is famous for her flamboyant handbag designs. I guess many of you wonder where these ideas come from. But the designer isn’t sure of that herself.

She commented:

I was born with endless creative ideas. I was born not to want to be like everyone else. Who knows where my ideas come from. I think my best ideas come from the bath and driving. It’s not a eureka moment.”

Lulu said it was really difficult for her to find a way to enter the fashion industry.

She explained:

I always wanted to be part of the fashion business but could never see how to get there. There was just this big void. Then it was just trial and error.”

But she knew exactly what she wanted:

I had an idea. I’d been working in video production but still wanted to be in fashion.”

The woman’s first steps in designing were unsuccessful. She tried to focus on customising a Filofax, but buyers told her to find her own style in her creations.

Lulu said:

I wanted to take the Filofax and make it into a feminine briefcase – with bright lining. Colour was radical in handbag design at the time. When I showed buyers, they said ‘Why don’t you design bags like you dress. Design a bag like you’d carry, then we’ll buy.’ “

And she did! And now we can enjoy her genuine creations!

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