New fragrance “Sensuous” by Estee Lauder

The marketing team for Estée Lauder‘s new Sensuous fragrance must be working overtime.

The fragrance’s aim is to embody every woman and the ad campaign sets out to represent a diversity of ages with a 21-year-age gap between the oldest and younger model.

Four glamorous ladies, Gwyneth Paltrow, Carolyn Murph, Liz Hurley, Hilary Rhoda got together to launch Estee Lauder’s newest fragrance, Sensuous 59th Street Bloomingdale’s in New York City on Tuesday, July 8th.

The four beautiful woman of the different scents of the cosmetic brand signed perfume bottles for the customers.

Hilary Rhoda, Hurley and Murphy added some glam quotient by ringing the opening bell at the New York Stock Exchange.

Aerin Lauder says:

Each model represents a different side of sensuality. Hilary conveys youth, while Carolyn’s classic look communicates elegance. As an actress, Gwyneth brings an emotional range to sensuality and Elizabeth portrays confidence and wisdom.”

Security allowed only the first 200 people in line to meet the women and get their light-pink bottles signed. According to the staff of spritzer girls, the first folks to line up were a mom and daughter from Britain who wanted to scoop up the fragrance now, since it’s exclusive to the U.S. for three months.

See below for a shoot three of the four models did for a Harpers Bazaar editorial shoot. A bonus for Lauder for advertising in the magazine perhaps?

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