While enjoying summer we don’t think about Fall and school, but OPen Campus turning their eye towards going back to school this fall in the fashion and style.
The new ad campaign features Hollywood’s hottest young stars: 90210’s AnnaLynne McCord, Sophia Bush, singer Solange Knowles, Joel Madden, The Hills player Brody Jenner and Disney star Cody Linley.
AnnaLynne McCord stated,
“Op is all about having fun. The cast is now great friends and we had a lot of fun shooting this campaign and showing off what’s going to be in style for back to school.”
Brody Jenner said,
The Op clothes are so cool. This is what I wear on an everyday basis in Malibu. I also enjoyed the Op bus; it has lots of old school Op decorations. I wish I had this bus in high school!”
Celebrities got to pose on a custom OP bus, designed by West Coast Customs, that has what you want – from a performance stage on the roof to recycled cork floors to a built-in gaming system.
The photographer Larry Bartholomew, who is known for his candid lifestyle shots, made terrific photoshoot at University High School in Los Angeles.
Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented,
It’s back to campus for our Op celebs and they are all decked out in the hottest Op fall essentials. The creative centered around iconic campus moments such as homecoming and the Op cast had a great time reliving their campus experiences on set.”
The Op celebrities are wearing the fall and holiday Op lines in the ad campaign, which are exclusively available at Walmart in the US, Canada and Mexico.
Also the celebrities will host an Op party in Los Angeles in July and make personal appearances on behalf of the Op.
