Victoria Beckham isn’t going to renew her contract with Emporio Armani underwear.
The reasons are not clear yet. The official one is that Victoria wants to “to focus on her own fashion and beauty lines”. But there is another reason as well, that hasn’t been confirmed yet but has the right to co-exist with the first one.
These are just rumors but it is said that Armani wanted Victoria to do more promotions, to travel around the world like Eva Mendes for CK underwear.
Mrs Beckham didn’t feel like that and said she didn’t need to do any promotions for the line as the sale did increase 80% since she and her husband had started gracing the photo shoots.
It is rumored that Victoria was on the point of signing a new contract when got to know Armani added a new clause to it saying the celebrity would HAVE to do the promotions around the world.
This was just what she couldn’t bear any more. She decided to stop the collaboration.
If you want to know my opinion, Emporio Armani would lose a lot if all this proved to be true.
