Croatian ad agency Bruketa & Zinic have made a strange choice of place for the presentation of Puma’s Spring/Summer 2009 collection.
The press was invited to the Zagreb Zoo to see the Pumus trendycus line unveiled. Journalists were asked to sign a waiver stating they would approach the cage at their own risk.
The cage was draped in a red-color, Puma-logo’d sheet.
There was a placard in front of the cage which said the “beast” was “extremely soft, comfortable, adjusted for any weather conditions, while also being gentle and robust, and making any wearer appear sexy.”
When the cage was unveiled, everyone could see that instead of real beasts models were inside, demonstrating new Puma lines, including Puma Motorsport, Puma Running, Puma Sailing, Puma Woman, Puma Urban Mobility and Puma Golf.
The idea seems interesting, at least it attracted a lot of attention from the press.
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