Ralph Lauren creates lifetime watches

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In tough times people tend to invest into practical things of high quality.

Ralph Lauren is the designer who understands this and that is why he has decided to create a line of watches that people will want to own for many-many years.

The designer teamed up with Johann Rupert from watch specialists the Richemont Group to work on the line.

He said:

I hate the idea that when something is old, you throw it out. I like people to save and cherish things. I wanted to design the finest-quality watch. And although they are accessories on one level, in this economy, people are looking for a quality watch that they can keep forever.”

The collection is Lauren’s debut line of watches. It includes the rose-gold Slim Classique and the diamond-set stirrup, £17,600 or $29,528.27.

While the designer is so conscious about practicality of his own lines he, himself, isn’t as practical about the watch he wears.

He says:

I own a Panerai, originally made for the Italian navy. It’s bigger than my arm, but I wear it over a leather jacket!”

Ralph is full of plans. Next year he is going to launch a fine-jewelry collection.

He commented:

We’re working in a slow and careful way. I just want to see what I can say that’s new. I might put pearls with an army shirt. I like to mix things up.”

The exquisite watch collection is available in selected Ralph Lauren boutiques, independent jewelers and watch retailers worldwide.