Rock and Republic – No More Celebrity Collaborations

Rock + Republic considers no more celebrity fashion collaborations. The company president Andrea Bernholtz says the teaming up with Victoria Beckham for a range of jeans gave a lot both to the company and the celebrity, but now the label needs to go in a new direction.

Andrea said:

The capsule collection with Victoria really came about very naturally. It was an easy thing to do – because she was a friend and liked the product – but that was for then. I really think celebrity collaborations have seen their height. It was a long time ago, we’re doing something new now.”

Despite the fact the brand is best known for its denim line, Rock + Republic also designs ranges of make-up, shoes, handbags and maternity wear. Andrea likes the brand has become so popular, especially among celebrities.

She said to Vogue.com:

We have dressed Ciara for her latest tour, Beyonce Knowles wore the make-up for her tour. We’re very fortunate because people from Miley Cyrus to Steve Tyler are fans and that helps customers see that anyone can wear it. Farrah Fawcett, God rest her soul, was a huge fan.”

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