This fall popular music band The Jonas Brothers, the Disney stars, are hoping to hit with a new collection of clothing for tween girls.
The sportswear range will extend to mass retailers such as Kmart, Wal-Mart, Sears and J.C. Penney in time for back-to-school shopping.
We see this line as high opportunity for back-to-school,” said Pamela Lifford, executive vice president of global fashion at Disney Consumer Products. “Also, as an added element, within each of the retailers we are offering up differentiation, so that each store has exclusive product on their floors.”
The collection, named Jonas, will consist of woven tops, T-shirts, polo shirts with ruffle accents, plaid belted shorts, leggings and jeans.The line even includes an argyle sweater vest with the logo of their fictional high school, Horace Mantis Academy.
The outfits, which will retail from $9.99 to $24.99, are encouraged by the preppy attires seen on their upcoming Disney Channel show, Jonas, which will air in May.
Lifford said:
The Jonas Brothers are a lifestyle, not just a boy band. Their movie [Jonas Brothers: The 3D Concert Experience] lets you into their world, and the clothing line is just another way to do that. Its a way to get closer to them and their world.
The outfits based on the characters on the show, the Jonas Brothers, were not included in the design of the product.
- jonas brothers
- nba clothing
