The discussion about using thin models in fashion more often than plus-size ones is getting hotter and hotter. While some designers still like dressing slim women others tend to change their views and focus on bigger ladies. This shift to women of healthier shapes is reasonable enough as anorexia is a disease of modern teenage girls who look at skinny models and are ready to starve to achieve similar looks.

The campaign ‘Curves ahead!’ features five plus-size models demonstrating us their curvy bodies. The women look good and happy with their lives. They aren’t afraid to show their imperfect bottoms, love handles and other stuff we always try to hide.

Some pictures show models dressed fashionably and some feature them almost nude or completely nude.

The models look good but I don’t think their bodies are to show this way. This isn’t the healthy size. In my opinion, the women need to lose weight.

Speaking about celebrity figures I would say Scarlett Johansson is the most perfect example of a healthy-sized woman. She is slim enough and has curves.

In modelling industry Lara Stone can be described as a healthy-sized model and her shape should be a goal to reach for ordinary women.

































While all the above models are beautiful some photos are better than others…I don’t think it is a matter of size as photo content. The first photo is terrible..maybe it is the position of the model.
For all of you that have negative things to say about these models, you should have your head & eyes examined! These are some of the prettiest women that happen to be models, I have ever seen… Who gets to decide what bottom is imperfect? or that love handles are a flaw? Society? Who is Society? A diverse group of beautiful people that are not created equal, but should be appreciated equally with styles that fit there size & shape.
Bravo for those that have eyes and can truly see!
Well I don’t think these women need to loose any weight. ( That’s up to them.) They are absoloutely Gorgeous!!!.
It scares me to see very thin models, they look very unhealthy and weak. Women are supposed to have curves!!
“Healthy-sized?” As long as the woman does not have any health problems and is happy with herself, that is her healthy size. Many super skinny women and plus-sized women are healthy and happy. One’s body shape depends on their genetics, bone sizes, height, etc.
The first photo does have an akward pose, but all the models are very beautiful. They are a bit overweight though, there’s something called BMI (Body Max Index) and I think they’re a bit past over their healthy BMI (everyone has a different BMI according to height, weight and bone structure). With that said, it is no lie that they aren’r any less healthy than scrawny runway models, but there has to be something in between for both. And there is, celebrities like Scarlett Johanson, Megan Fox, Rihanna and Beyonce just to name a few. They all have curvy bodies but of a healthy weight, because curves ARE beautiful. So why can’t they find “plus-size“ models that are in-between, instead of photographing overweight ones?
Response to M.C.
Rihanna? Curvy? You’re weird.
I think all the models are all beautiful…but real woman is real plus size, and thats the look you should be looking for…. Response to M.C …you are talking about fake and made up as beyonce and rihanna to name a few. Real plus size women is the one’s you see every day and can still be healthy… a real women should love the body god gave them…every body can’t be beyonce or rihanna. STAY REAL!
All these ladies are gorgeous just the way they are! There should be more ads taken of real women- small, big AND in between! We’re all different and we’re all beautiful!
The models in the third photo look completely normal to me, actually–not at all like they need to lose weight.
These women are all gorgeous, and I am glad they are modeling as they are instead of trying to lose weight to reach a nearly impossible standard.