The European casual wear brand Pepe Jeans London has featured TV personality and fashion It girl – Alexa Chung in their Fall/Winter 2010/2011 Ad Campaign. The other two partners in this photo shoot were the models Jon Kortajarena and Gaspard Menier. Black and white in a city setting the trio demonstrates male and female every day wear by the Pepe Jeans with the hint of a story about a romantic triangle.
The collection abounds in jean clothes and warm dresses and jackets. Alexa demonstrates short wear with knee-length socks and flats. Her hair is styled with soft waves and looks natural. Tight pants are certainly fashionable this year and the collection shows it.
Men’s wear is classic check shirt with jeans, sweater with wide stripes, sport jacket and coats. Coats’ length can be short, medium or long. Men’s hair is styled after Robert Pattinson, a famous fan of the casual wear.
Pepe Jeans has made a great collection for everyday use and people with relaxed time-schedule. It is comfortable, but it is so grungy-stylish you can’t help but love these simple designs. A little black dress with a semi-sheer white blouse decorated with rushes at the neckline featured by Alexa Chung will also be appropriate for some cocktail party. This modest collection may be as casual as elegant and modern.
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Alexa looks so good in these pics!