Banana Republic presents eco-aware for S/S 09

The Banana Republic brand presents Heritage Collection to celebrate urbane style this spring.

A new line is of relaxed style, eco-aware pieces in a very complexion-enhancing, neutrals soft color lays of ecru, slate, cream and white. Pure stripes with animal prints are injected into the row to add a bit of importance.

Sustainability is the new luxury,” said Simon Kneen, executive vice president of design. He describes the collection as “signature sportswear for the really modern attitude.”

Mixing together the highstreet haven’s characteristic elegant esthetic with eco-aware credentials, the new collection is evidence that honourable fashion doesn’t have to offer design for going green.

At 50-pieces strong, 90% of the garments employ sustainable materials: organic cotton, bamboo and soy silk.

The Heritage Collection by  Banana Republic , ranging from $39 to $150, features casual pantaloon shorts,breezy shirts, elegant blouses, airy knits which fit close to the body, and oversized shirts in light-as-air soy silk.

Some of the clothes include the Twill Heritage Blazer, the Safari Tunic and Bloomer Cargo Shorts in solids and stripes.

The 90% of the clothes use sustainable fabrics.

The collection hits stores this week.

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