Charlotte Ronson spring 2009 for J.C. Penney

J. C. Penney Company, Inc. declared the launch of I “Heart” Ronson, a full femine’s fashion sportswear line designed by Charlotte Ronson to be sold exclusively at JCPenney.

The new fashion line, established for JCPenney‘s trendy lifestyle consumer, will present in JCPenney stores, online at jcp.com, and via catalog for spring 2009.

JCPenney is focused on bringing newness and excitement into our fashion assortment, by identifying the world’s best designers and partnering with them to create lines just for our customer, at a smart price. The addition of I “Heart” Ronson is a stunning example of this initiative,” said Ken Hicks, president and chief merchandising officer of JCPenney. “Charlotte Ronson is one of today’s most innovative and adored new designers, and she has an exceptional vision of what our trendy customer wants. We are thrilled to be able to bring her unique style to JCPenney.”

An rationalizer in the fashion industry, Charlotte Ronson, 31,  is known for her trendsetting style, making her a favorite designer among the fashion industry, celebrities and socialites.

I “Heart” Ronson, which takes its awakening from today’s modern woman, mixes Ronson’s signature feminine touch with a vintage aesthetic to create  chic, downtown style without exertion.

I am delighted to create a new collection, I “Heart” Ronson for JCPenney. I see this as a great opportunity to open up my sense of fashion and style to a much wider audience,” said Charlotte Ronson. “This is a tremendous opportunity to create a brand with appeal to a diverse customer base that I might not have been able to reach until now. I look forward to our launch with great anticipation.”

Targeted at 21-35-year-old women, the line includes knit tops, tees, blouses, sweaters, jeans, skirts, dresses and jackets.

Prices are about $15 for layering tees and tank-tops, $26 to $44 for tops sweaters and jeans and $40 to $65 for dresses and jackets.

As well as her fashion design background, Ronson is known for being the sister of DJ and Lindsay Lohan gal-pal Samantha Ronson as well as DJ and music producer Mark Ronson.

• charlotte ronson
• lindsay lohan samantha ronson
• lindsay lohan and samantha ronson
• mark ronson sister
• samantha ronson style
• lindsay lohan fashion
• lindsay lohan et samantha ronson
• mark ronson and samantha ronson
• lindsay lohan y samantha ronson
• Samantha Ronson