Company Adidas is presenting its first global ad campaign in 60 years for Adidas Originals, starring David Beckham, Russell Simmons and Missy Elliott.
Originals is a fashion line of athleticwear making up for 20 per cent of Adidas overall sales.
The ad’s cebntral idea is dancing people at a crowded party.
The campaign and the people that are in it are on point with [teens'] needs,” says the U.S. marketing director for Adidas.
Read about dress trends for Spring-Summer 2010
As usual some trends from the previous season stay with us for another couple of months and you can wear them with dignity. And there are a few new ones that will complement our spring wardrobe.
Read about SHOE TRENDS for SPRING/ SUMMER 2010
The old fashion trend is back. Leggings make their way back to our wardrobes this season making us look both hip and casual. Celebrity trend setters seem to enjoy this old-turned-new style and often wear leggings accessorizing them with flats, stiletto heels, layered necklaces, scarves, dresses, tunics, and bags. Some celebs even turn their love of leggings into a business.
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i think this ad campaign is to be awesome!